Google has been an influential company over the last 20 years, especially in regards to how we find content on the Internet. The battle for placement on this single search engine has created a $23 billion industry in just over 15 years. So it’s no wonder that people stop to listen when Google speaks.
Over the years Google has continually worked to perfect its craft of offering the most relevant search engine in the world. In its efforts, Google has created complex algorithms to decipher whose website should be listed most prominently. Up to now, most adjustments were vague and search engine marketing professionals had to read between the lines of Google’s press releases in order to stay up with newest search engine optimization demands. That is, until now.
Earlier this year Google announced that its new algorithm, to be released April 21st 2015, will focus on more mobile friendly website results. This specific requirement means that if you want to keep your current placement in Google’s search engine, you need to make sure your website is mobile friendly.
To find out if your site is mobile friendly, visit this link: Check your website here.
Mobile friendly websites display their content accurately on mobile devices like iPhones and Androids along with mobile tablets. More exactly, content is specifically designed to be easily read and interacted with on mobile devices. Unfortunately this coding is usually a duplicated and paired down version of the PC/Laptop version of a company’s website. So while you may be wiping your forehead in relief that you currently have a mobile friendly website, your worries are far from over because Google has never been known to just set it and forget it.
Around 2010 the advent of mobile optimized website design came to light. A mobile optimized site can reformat itself depending on the size of the user’s screen. It feels a lot like a mobile website, but there is only one set up code and the entire site is usually available regardless of which device is being used. The only limitation is that there are usually only two to three screen sizes these sites are formatted for; enter 'responsive design'. Responsive design is the most adaptive coding you can apply to your website. Like the mobile optimized site, responsive design reformats itself depending on the size of the user’s screen. The main difference is responsive design can automatically reformat itself to an infinite amount of screen sizes. This coding is clean, loads fasts, and creates a predictable result for the end user regardless of their device’s screen size.
This brings us back to Google. The most likely next step for Google, in its charge to make mobile search a better experience, is to give favor to mobile optimized and mobile responsive websites. Expect the next few algorithm releases to move towards these more advanced website formats. With that said, if your site is not mobile friendly now, move directly to mobile responsive design rather than just getting a mobile website built. Skipping past mobile friendly to responsive design will save you time, energy, and money in the long run.
It is said that 68% of all consumers refer to the Internet before making significant purchases. That means if you provide a product priced over $100 or any service to businesses or consumers, two-thirds of your potential clients go to the Internet before they call anyone directly. If you aren’t placed in the top three places of the organic search results, your link has a significantly lower chance of being clicked on. That can have a major impact on any company.
In the end, "Mobilegeddon" will impact every business’s website in where they are placed in Google’s search engine; some will fare better than others.
For more information about Michael Buzinski and his company, visit www.buzzbizz.biz. Follow him on Twitter at @buzzbizz