If you’re throwing a party or hosting another kind of event, you need to know exactly how many people will be attending. If you overestimate how many people are coming, you could spend too much on food and other libations that will just go to waste. If you underestimate, you might not have enough food and drinks for everyone, and some guests may go home unhappy. That’s why invitations almost always ask for an RSVP, and that’s why Internet marketers need to implement lead validation into their campaigns.
Building a lead generation campaign is a lot like planning a party. The difference is that instead of you sending the invitations to your guest list, your customers send you the invitations in the form of conversions on your lead generation website. The problem is, if you’re expecting a big crowd of customers based on the raw conversion numbers, you might be disappointed.
Have you struggled to change a habit? We often think of the habits working against us, but what if you could create habits that work for us?
Habits are wired into our brain and can seem difficult to change. When we learn something new, the brain links up neurons into a chain. Each time we repeat the new learning or the action, that pathway is reinforced. If we repeat it enough – the brain turns it into automatic.
Often people think habits are hard to change. However, with what we know now about the brain and how it works, ‘30 days to make a new habit’ is simply outdated. We can set up a new habit quickly and easily, just by thinking about it.
This past week I packed my lunch, a chair, a journal, my profit plan from January, a blank profit plan and I headed up to the mountains. I spent the afternoon in this inspiring environment revisiting the first half of the year, thinking about what I want to create the rest of the year. I then tweaked and rewrote my profit plan, laid out some new goals and feel absolutely energized about the rest of the year.
From the Desk of Google
The last two months have brought some very interesting changes to the SEO world. For those who understand the back rooms of indexing and SEO, you should know that Google will do whatever it takes to provide relevant and high-quality results to its customers.
In a post on June 2, 2017, Google warned everyone to take time to consider their own Titles and Snippets (Descriptions), consider how they are structured on the pages of their website. Why is this so important and what does this mean.
It’s long been said that The Fortune is in the Follow-Up!
So the reality of the concept certainly isn’t new, and it certainly isn’t an earth shattering concept either…so one is perplexed as to why actual follow-up process is such an uphill battle!
Andy Paul, the author of Zero-Time Selling said, “The ART of sales follow-up is less important that the ACT of sales follow-up. Get in the game first, and then work on your craft.” In this regard we should apply the slogan of NIKE – “Just Do It”, or incorporate Dr. Stephen R. Covey’s Habit One, “Be Proactive!” Of course the point, or end result, of what Andy Paul is saying here is that the advantage of forging forward with the follow-up creates momentum and leads to tremendous results – rather than doing what the average salesperson does, which is simply to not follow-up, period!
It always surprises me when I hear that business owners have hired or are considering hiring an employee that they haven’t thoroughly researched. Regardless of the size of your company, it’s important to know who you are bringing into the fold, to protect your rights and interests, minimize risk, and pick the best possible candidate for the position you are seeking to fill.
When I hire employees I’m aiming for long-term relationships that benefit both the employee and my company. The more time I put into finding the right person, the higher the likelihood is that I will meet that goal.
This month’s theme is “Know Your Clients.” Why is this important in selling? Truthfully, you could go through your sales process with one person and they’d be perfectly comfortable, you’d make a great deal, with win-win results, but the very same process may make another person uncomfortable and they’d close off and consider you incompetent to meet their needs. ‘Personality-based selling’ has become a large avenue of sales for this very reason.
I will herein lay the basic foundation of personality-based selling for the 4 personality types, and give a few details on recognizing and tailoring your approach and process to your customer, be they Lamb, Owl, Tiger, or Bull.
You may be more familiar with the color personality divisions – White/Lamb, Blue/Owl, Yellow/Tiger, Red/Bull.
More information about Color in Business.
Have you ever observed the amount of time that you spend on Facebook? Notice all you do while just “hanging out…”? And how much of that time is spent on mobile devices? There are 989 million Facebook users visiting from mobile phones and tablets. This has opened up a great opportunity for businesses to create fun and interesting promotions to catch the eye of prospective clients who spend their viewing time on their phones.
Blogs are the number one way to improve SEO on your website, they are the best way to inform and educate consumers. Do you think this is the time for you to either add a blog to your business website, or even become a blogger? Now is the time to take the next step into writing a successful blog. This article isn’t intended to show you all the great reasons why you should be a blogger, but more how to become a great blogger.
In the world of advertising, we think of the methods that it takes to get our products in front of consumers where they in turn see value in it and choose to purchase. Although the definition is correct, it doesn’t even begin to cover what advertising and marketing in today’s world means. We now have content marketing, news, magazines, social media and the traditional forms of radio and television as an outlet to get our information out. Over the last 10 years I have seen a change not only in marketing but in ethics and honor. We are now competing against traditional opponents, a global economy, hackers who are interested in stealing our identities, and my new favorite, “Fake News”.
Sometimes I feel like a broken record. Keywords for SEO, keywords for social media, keywords make the world go round. I’ve talked about the importance of the best keywords in your domain name. In my latest book, I talk about the ten steps that you can do for your own SEO. But each one of those steps is based on the best keywords. Small bit of trivia, the word keyword only gets 22,200 queries a month in google.
So now it is time to talk about keywords in detail, and focus on some tools that every website owner needs to have, because if you know what keywords you are being indexed for, in the search engines, and you know which keywords you want to be indexed for, then you know where to focus your SEO efforts.
Getting to know your business doesn’t just include what you do, who your customers are, and even what your products are. When starting your business, you need to consider your BRAND. But what is your brand? Brand defined in marketing is how people remember you, relate to you, and perceive you.
If you sit back and think about it when you start your business, the immense nature of doing this "branding" can be mind boggling. One of the goals of the team at Business Marketing Magazine is breaking this task into bite-size pieces to help you one step at a time.
All you have to do is open your email - notice how often you are spammed by heaps of companies that want to scare you into thinking ‘your website is doomed’; or saying that ‘you will never see the top of Google without their expert help’.
If you sort through the threats and promises of gold, you can actually see that SEO isn’t really that scary. And even though you probably can’t master all of the SEO tricks on your own, if you understand some basic terms and rules, SEO is not the scary beast the spammers want you to think it is.
Here is your 2016 SEO Guide in 10 easy steps:
Stemming from last month’s article, “Talent vs. Tenacity” where we compared raw talent to tenacity, and tenacity won every time, this month we will clarify the difference between a talent and a strength.
By “strength” I do not mean physical power per say. I mean your singular strengths, what is genius inside you, what you have and are that nobody else has and is. Albert Einstein is attributed to have written, “Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”
As a reminder, last month we defined “talent” as “natural gift or endowment. Eminent abilities; superior genius; skill.”
When you know the difference between a talent and a strength, you will discover the interesting fact – tenacity WINS over talent, because your talent isn’t necessarily your strength! Let me clarify this – you can be good at something (a talent), but not enjoy it (not a strength). It is simple yet profound.
The internet is full of business advice, marketing secrets and tips that are said to make your business operate perfectly and bring a high return on your investments. But, in my years of experience as a business coach, I’ve come to realize there is just one thing you need to know to succeed in business.
The Success Secret you Need
So what is this success secret you can’t miss? Put simply, it’s that as you build value, your profit will automatically increase.
In reality, a CEO’s vision consists of a series of clear measurable goals which she has good reason to believe she and the company can achieve within a specific time period. One of the ways she will measure her progress (and will be evaluated by others) is her success in hitting a series of milestones (intermediate-term goals) on the way to achieving that vision. This article deals with the fourth of six key components of business success, “You must have a clear, measurable vision of what you want to accomplish with your business.”
Are you getting ready to launch your brand new website or blog? Before you do, remember that Search Engine Optimization (SEO) unavoidably begins with your first site/post and only grows more important from there. This is not going to be a big SEO story, but it is meant to help you understand how you start your own SEO before you ever start your website or blog.
One of the most important, easiest, and overlooked SEO rules is the domain name (URL) that you choose for your business. As you may already know, some of the best Search Engine Optimization points comes from the length of time your domain name has been on the internet. Longevity is so simple - just pick the right domain name the first time and stick with it.
Are the words you choose for your domain name meaningful? What does your URL have to do with your SEO? How do you find the best domain name?
We all have the natural tendency to hear a success story and blame it on ‘luck’. We also have the tendency to be jealous of others’ natural talents, especially when their talent exceeds our own. But when did you last take stock of those people you truly admire, who are successful in the long term, and compare their talent to their tenacity?
I submit that tenacity is worth many times what talent is worth!
Maintain is defined as, “cause or enable (a condition or state of affairs) to continue.”
Thus our recipe for sales success today is “Maintain Control.”
A sale is a ‘transfer of enthusiasm’ and requires many small things to take place. It requires many foundational principles to be in play. It requires many verbal and non-verbal communications to occur. I may have the KNOWLEDGE of my product or service down pat, through and through. I may have the best ATTITUDE of any member of my team, or any salesman on the planet. But until I have the SKILL to transfer that knowledge and attitude into an emotional experience received by my customer, sales will not take place. Steven Covey taught us that these 3 elements – knowledge, skill, attitude, make up a HABIT. We all want sales success to be a habit.
The Hashtag - it quickly became a buzzword and can now be found in most social media settings - started as a simple idea back in 2007 when Chris Messina @ChrisMessina posted a simple message:
How do you feel about using (#) pound for groups. As in #barcamp [msg]?”
Not only did Twitter not see the value in this, but it took years to catch on. The first big splash for the # sign was during the San Diego fires in 2007 when #sandiegofire, became the first viral hashtag.
Business is a lot like yoga. You want everyone involved to communicate with clarity, feel comfortable and at ease with each other, and able to solve problems without conflict.
Between social media, the internet, radio, or other marketing avenues, your customer may not even interact with another human unless they’ve made the decision to do business with you. How can you make the best impression of your business or yourself if they haven’t interacted with either you or your employees? This is where utilizing the personality of colors comes in. In previous articles we covered green with orange and shades of blue. Now we are going to discuss the color of communication. Entrepreneurs that use turquoise to brand their business know the value of calm communications with their customers.